Empowering Parents & Community Leaders
in the Alcohol Conversation

FREE live 60 minute webinar |

Monday 16th, March at 6 pm (Melbourne Time)

Parents & Community Leaders are one of the most important protective factors when it comes to preventing teenage drinking.

This webinar is aimed at empowering parents & community leaders to have more constructive conversations with their teens around alcohol.

We will cover the following topics:

Understand today’s youth alcohol culture & peer influences
Hear the most frequently asked parent questions on alcohol use
Learn about the consequences and health detriments of drinking at a young age
Learn about how alcoholic products are marketed to young people
Equip yourself with strategies on how to start a conversation with your child
Gain tips and strategies for preventing the onset of drinking among young people
Learn how you can support young people who have started drinking

In Australia, one in three 14-17-year-olds consumed alcohol in the past year.

Big Alcohol & Youth Drinking

Despite age restrictions in Australia, alcohol companies continue to invest heavily in marketing that appeals to young people. These strategies often normalise drinking and associate alcohol with success, fun, and social status. Common tactics include:

Artwork of someone using social media on their phone

Partnering with influencers, athletes, and celebrities who promote alcohol across social media, often in ways that blur the line between advertising and everyday content.

Sponsoring major sporting codes and events, including football teams, motorsport, music festivals, and international competitions, embedding alcohol brands into youth-popular culture.

Icon of a bubbling drink in a mug next to a bottle

Developing sweet, flavoured, and ready-to-drink products that are easier to consume and more appealing to younger or inexperienced drinkers.

Artwork of a very stylish looking person

Campaigns featuring young, attractive people drinking in social, party, or “aspirational” settings, reinforcing the idea that alcohol is essential for having fun, fitting in, or relaxing.